Apple has raised the price of its Apple TV streaming service and Apple One Individual plan in the United States, with the new rates taking effect August 28, 2026.
The monthly Apple TV subscription has increased from $12.99 to $14.99, while the annual plan is now $119, up from $99. The Apple One Individual bundle has also climbed from $19.95 to $21.95 per month.
The latest increase marks the fourth Apple TV price hike since the service launched in 2019. Apple has expanded the service considerably, including live sports such as Formula 1 and Major League Soccer in its U.S. lineup.
New subscribers pay the higher prices immediately. Existing customers will be notified about the increase roughly one month before the new rate applies to their subscription renewal. Apple One Family and Premier plans were not increased in this latest change because their prices were already raised earlier this year.
The price increase comes as streaming companies continue to raise subscription costs while investing heavily in original programming and live sports.
