Apple has introduced a new accessory aimed at improving smartphone usability for people with physical or motor-control challenges: the limited-edition Hikawa Phone Grip & Stand. Released today in the United States, the US $69.95 MagSafe-compatible grip expands the company’s ongoing push to make its hardware more accessible.
The soft-touch silicone accessory attaches magnetically to compatible iPhones, giving users a more secure way to hold their device while also functioning as a stand for both vertical and horizontal viewing. Apple developed the product in collaboration with Los Angeles designer Bailey Hikawa, who incorporated feedback from individuals who experience limited muscle strength, dexterity issues, or reduced hand control. The initial color options include Chartreuse and a recycled-material variant called “Crater,” and Apple notes that the item is available only in limited quantities.
The launch aligns with Apple’s celebration of 40 years of accessibility initiatives, underscoring the company’s belief that accessible design extends beyond software features such as VoiceOver or AssistiveTouch. By addressing the physical interaction between user and device, Apple is acknowledging that hardware accessories play an essential role in enabling more independent and confident smartphone use.
For U.S. consumers, the “Limited Edition” label suggests that stock may not last long. While the accessory is built with accessibility at its core, Apple emphasizes that it is meant to complement—rather than replace—specialized adaptive equipment. Its price point is higher than typical grips or stands, but the company positions the product as a thoughtfully engineered tool for users who stand to benefit most from its inclusive design.
Industry observers believe the move could influence third-party accessory makers, raising expectations for accessible hardware across the market. For accessibility advocates and tech reviewers, the Hikawa Grip may become a new reference point in discussions around inclusive design.
For anyone in the U.S. using a MagSafe-enabled iPhone—and who may struggle with grip, stability, or fatigue—the Hikawa Phone Grip & Stand offers a new option built specifically to ease daily device use and reduce friction in everyday interactions.
